Three cans of Spritz Ale pink lemonade flavor on a yellow surface, with two cans wrapped in white labels. One can is standing upright, and two are lying down, casting shadows.
Black and white logo with stylized text reading 'SPEAKEASY' and 'HARD SELTZER' below.

Brand Creation
Task:  
To create a new look and feel for a line of hard seltzers sold and brewed by Moniker Brewery.

Challenge:  
To design system that stands alone from the current Moniker look and feel, but is still as fun and flexible with its packaging opportunities.

Deliverables:  
Brand Identity | Packaging Design | Mascot Design | Illustration | Tap Handles

Two cans of Sprey Save Hard Seltzer with pink lemonade flavor against a pink background, featuring colorful, cartoonish illustrations of fruit and characters.
A can of Spiked Hard Seltzer with pink lemonade flavor in front of colorful cartoon illustration of lemon slices, a pink character with a lemon slice on its head, and a yellow character with a pink mouth and tongue, all with cheerful expressions.
Three cans of Super Ackel Hard Seltzer with pink lemonade flavor, surrounded by ice cubes.
A glass of pinkish-red sparkling beverage with foam and bubbles, surrounded by two colorful round coasters, one with a blue and white design and the other with a cartoon character and pink, yellow, and purple colors.
A row of beer taps labeled with different beer brands and flavors, including Wisconsin brewery labels and a colorful sticker in the center.