Sign reading 'SAKONNET' with a bottle of Sakonnet wine hanging in front of it, trees in the foreground, and a partly cloudy sky in the background.
Black and white logo for Sakonnet Vineyard featuring a rooster standing on a grapevine, with the words "SAKONNET VINEYARD" in bold capital letters.

Brand Redesign
Task:  
To evolve Sakonnet Vineyard into a modern farm-to-table brand with a cohesive identity across all touchpoints. As the brand grew to include both estate-grown and curated wines finished in-house, the goal was to create a flexible system that felt singular, intentional, and rooted in craftsmanship—able to live seamlessly from vineyard to retail without losing its sense of place.

Challenge:  
The challenge was designing a brand system that could adapt across environments while remaining unmistakably Sakonnet. What began as a need for clarity evolved into an opportunity for cohesion—balancing on-site storytelling with retail visibility. The solution centered on a refined visual language and intuitive color structure that enhanced shopability while reinforcing one confident, unified brand.

Deliverables:  
Branding | Packaging Design | Vineyard Assets | Shippers | Sell sheets | Printed Materials | Digital Assets | Photography

A hand holding a bottle of Sakonnet Sauvignon Blanc wine in front of green grapevine leaves.
Top-down view of a can of Sakonnet Sauvignon Blanc surrounded by 12 additional cans of the same beverage, arranged in a square formation on a two-tone background.
A table set with a menu, a glass of red wine, a cheese board, a sandwich in paper, two paper bags, a business card, a pen, a can of Sakonnet beverage, and a small container of Sakonnet Pinot Noir on a wooden surface.
Stack of wine label flyers featuring Sakonnet Pinot Noir and Sauvignon Blanc bottles on a green and cream background.
A woman in a flowing dress standing on grass in a vineyard, holding a glass of wine, with text and a logo indicating New England's Oldest Vineyard established in 1715.