Sign reading 'SAKONNET' with a bottle of Sakonnet wine hanging in front of it, trees in the foreground, and a partly cloudy sky in the background.
Black and white logo for Sakonnet Vineyard featuring a rooster standing on a grapevine, with the words "SAKONNET VINEYARD" in bold capital letters.

Brand Redesign
Task:  
To create a modern farm to table brand that spans across a variety of branches within the Sakonnet brand. The brand consists of the vineyard, estate grown wines and imported wines which are crafted in the winery.

Challenge:  
Our biggest challenge was to create different packaging between the estate grown wines and the imported wines, since they both live in different spaces. The estate wines are primarily sold at the vineyard itself while the retail wines are sold and distributed to stores. The wines that are retailed are consumer facing, leading us to design a system that aids in shopability with a color coded system and a more dynamic design.

Deliverables:  
Branding | Packaging Design | Vineyard Assets | Shippers | Sell sheets | Printed Materials | Digital Assets | Photography

A hand holding a bottle of Sakonnet Sauvignon Blanc wine in front of green grapevine leaves.
Top-down view of a can of Sakonnet Sauvignon Blanc surrounded by 12 additional cans of the same beverage, arranged in a square formation on a two-tone background.
A table set with a menu, a glass of red wine, a cheese board, a sandwich in paper, two paper bags, a business card, a pen, a can of Sakonnet beverage, and a small container of Sakonnet Pinot Noir on a wooden surface.
A woman in a flowing dress standing on grass in a vineyard, holding a glass of wine, with text and a logo indicating New England's Oldest Vineyard established in 1715.
A bottle of Sakonnet Vidal Blanc wine resting on a vine branch with green grapes and leaves in the background.
Stack of wine label flyers featuring Sakonnet Pinot Noir and Sauvignon Blanc bottles on a green and cream background.
Hands holding a wine glass with red wine and a bottle of Sakonnet Pinot Noir wine among grapevine leaves outdoors.
Two Sakonnet wine boxes, one stacked on top of the other, with a white and light green design, featuring a rooster emblem and text including "SAKONNET," website, social media handle, and location in Little Compton, Rhode Island.