Rhodes logo with the text "Woman Made Stone" beneath it on a black background.
Four pairs of colorful, patterned earrings on white cards on a gold tray.

Brand Creation

Task:  
To create a brand identity and packaging design for a digital accessories brand. Rhodes is a hand crafted. woman made, woman run, accessories company based in Newport RI.

Challenge:  
To create a neutral design that won’t clash or take away from the beauty of the products themselves.

Deliverables:  
Naming | Brand Identity | Packaging Design | Digital Assets

Hand holding a jewelry card with statement earrings made of beige, black, and mustard elements, from Rhode's Woman Made Stone collection, against a beige background with the Woman Made Stone logo in the top right corner.
Close-up of a woman smiling, wearing a black top and gold and gray geometric earrings, with text indicating her jewelry is handcrafted, lightweight, and never the same.
Open jewelry box with Rhôdes branding, two pairs of earrings displayed on cards with Rhôdes branding, one pair gold abstract faces and the other gold geometric shapes, both on a dark green surface.
A woman’s hand with dark green nails holding a colorful abstract stone jewelry piece against a green background, with the words 'RHOdes Woman Made Stone' overlayed.
Close-up of a woman wearing a straw hat, black sunglasses, and large blue and white earrings, with the word 'Rhodes' on a graphic overlay.