Two glasses of beer and two informational pamphlets about Rhode Island breweries on a yellow background.
Round yellow badge with blue text that reads 'RHODE ISLAND BREWERS GUILD' around a blue anchor with a hop cone on top.

Brand Redesign
Task:  
To refresh the overall brand look and feel while establishing a brand toolkit to create consistency between the base brand and their event branding.

Challenge:  
The Rhode Island Brewers Guild has several aspects of their brand. From events to promote RI breweries to a digital passport app, our challenge was to freshen up the bran with taking into consideration all aspects of the brand. The goal was it create consistency and cohesiveness throughout the full brand.

Deliverables:  
Brand Identity Re-design | Brand Architecture | Brand Toolkit | Website | Passport App Assets | Event Branding | Print & Promotional Material | Signage | Digital Assets

Two cardboard packs with the Rhode Island Brewers Guild logo and text, one in navy blue and yellow, the other in white and yellow, on a yellow background.
A computer screen displaying the Facebook page of the Rhode Island Brewers Guild with a large banner reading 'Follow the Rhode to Great Beer' in yellow text.
Transformation of Rhode Island Brewers Guild logos, showing a detailed, multi-color badge on the left, a simplified line drawing in the middle, and a modern, minimalist yellow circular emblem with an anchor in the center on the right.
Various branded merchandise and digital devices promoting the Ocean State Brewers Fest, including a t-shirt, a glass, a phone displaying an Instagram profile, a tablet showing a Facebook page, stickers, and beer cans with a yellow and blue color theme.
A pint glass of dark beer on a wooden surface with text saying 'Follow the Rhode to Great Beer' on the glass.
Laptop displaying the Rhode Island Brewers Guild website against a yellow background with star and shell patterns.
Hand holding a smartphone displaying a digital passport and various craft beer cans with colorful labels, set against a light blue background with the word 'PASSPORT' faintly repeated.