Three boxes of Pasta Légumè navy bean spirals pasta, blue packaging, with a window showing the yellow spiral pasta inside, set against a blue background.
Text that says "Pasta Légumée" on a black background.

Brand Creation

Task:  
To build a bold & beautiful new brand for high protein pasta made from beans. Healthy doesn’t need to look so “granola”.

Challenge:  
To design system a that will flex between 2 different bean skus, keeping in mind the portfolio will grow in the future. This design also needed to work hard with on pack communication to ensure the consumer understands the benefits of the pasta,

Deliverables:  
Brand Identity | Packaging Design | Digital Assets | Apparel & Merch

Wooden spoon filled with white tapioca pearls on a blue surface with printed text.
Bowl of pasta salad with vegetables on a green background, with a label indicating it is rich in prebiotics from fermented foods.
A tablet and a smartphone display promotional content for Pasta Légumæ. The tablet shows an informational page about the product, highlighting it as gluten-free, vegan, and low-glycemic, with images of pasta packages and a serving of pasta. The smartphone shows an Instagram post with an image of a green background and a pack of Pasta Légumæ, along with social media icons and text.
A bowl of pasta mixed with fresh vegetables topped with shredded cheese, set against a dark blue background with the text 'Powerhouse in a Pasta!'
A man wearing a black sweatshirt and a green apron with text 'Pasta Léguma,' working in a kitchen with people in the background.