Young girl with curly hair in a white dress smiling and reaching out, surrounded by white balloons, with graphic shapes including a gold crescent moon, a brown circle, and a brown triangle overlaying the scene.

Brand Creation

Task:  
To design playful logo and look and feel for the first Rhode Island based soft play rental company. Little Dream brings toddler party dreams to a fun and whimsical reality.

Challenge:  
To design playful anf fun look and feel with also retaining a premium overall tone.

Deliverables:  
Brand Identity | Packaging Design | Digital Assets | Apparel & Merch | Print and Promotional Materials

Black and white graphic with a moon, stars, and a triangle above the words 'little dream' in stylized font, and 'soft play' below in block letters.
A stylized digital illustration of a person holding a baby, with a large '1st' in the background, indicating a first birthday celebration.
A logo with a brown background featuring a crescent moon, a star, and a small triangle resembling a house, with the text 'little dream' in large white letters and 'SOFT PLAY' underneath in smaller yellow letters.
Tablet screen displaying Little Dream Soft Play website with text about their services and their logo. Surrounding images show indoor soft play area with pastel-colored toys, balloons, and brick walls, and other indoor play equipment.
A promotional graphic for a new toy package, featuring a cartoon child crawling out of a cardboard box and a circular logo with a moon, star, and triangle design that says "DREAM, PLAY, LAUGH." The text in the center reads "Our new packages are a total dream!" with soft pastel colors.
A stylized illustration of a woman with blonde hair talking to a girl with dark skin and hair styled in two buns, who is wearing a light blue top and white skirt, against a background with abstract shapes.