A person holding a smartphone with an image of a smiling woman in athletic clothing lifting a barbell against a pink background with workout-related text and graphics.
White lowercase letters 'l', 'f', and 't' on a black background with a small pink dot to the right of the letters.

Brand Redesign
Task:  
To create a brand identity and look & feel for a new fitness app created by Toppa Tough Fitness

Challenge:  
To create an approchable and friendly look and feel connecting the user to the app without intimidation. This app is for anyone at any stage in their fitness journey. They are routed in connection between a balanced lifestyle and the everyday busy lifestlye. It never has to be one or the other.

Deliverables:  
Brand Identity | Brand Toolkit | App Assets

Two smartphones displaying a fitness app interface with a smiling woman in workout attire holding a barbell on a pink background.
A woman smiling in workout attire sitting against a pink background with a large white letter 'f' and the words 'Live, Fit & Thrive' in a circle with a dumbbell icon.
Graphic with the text 'Connecting a balanced lifestyle with everyday life' on a blue background, with the logo 'Lft.'