Red background with geometric shapes and the text 'DesignXRI' in white and black.
Black background with white outlined letters DXR

Brand Re-Design

Task:  
To update the brand creating cohesion within all the moving parts of this non-profit organization. We were tasked with modernizing the brand identity, bringing to life a system for the sub branded logos and creating a brand toolkit giving flexibility for this growing organization.

Challenge:  
To create a design system that can flex among lots of different parts of this organization, as well as remaining modern and fresh.

Deliverables:  
Brand Identity | Brand Toolkit | Digital Assets | Print Materials & Annual Reports | Signage

Open magazines on a red background displaying pages with text, numbers, and several photos of group events, discussions, and people in a classroom or conference setting.
Red background with the word 'DESIGN' in white capital letters and an 'X' replacing the 'X' in 'XORI'.
Business cards with red and white design, displaying the text 'Supporting Designers & Creatives in Rhode Island' and the logo 'DESIGN RI'.
A poster supporting designers and creatives in Rhode Island, featuring large blue letters spelling out 'D E S I G N', a red background with a white outlined 'X' symbol, and text on the right side that says 'Supporting Designers & Creatives in Rhode Island' with the 'Design Rhode Island' logo at the bottom.
An iPhone and a tablet on a light blue surface displaying social media pages related to DESIGNXRI, featuring red and black branding with messages about equity and community programs.