Red background with geometric shapes and the text 'DesignXRI' in white and black.
Black background with white outlined letters DXR

Brand Re-Design

Task:  
To update the brand creating cohesion within all the moving parts of this non-profit organization. We were tasked with modernizing the brand identity, bringing to life a system for the sub branded logos and creating a brand toolkit giving flexibility for this growing organization.

Challenge:  
To create a design system that can flex among lots of different parts of this organization, as well as remaining modern and fresh.

Deliverables:  
Brand Identity | Brand Toolkit | Digital Assets | Print Materials & Annual Reports | Signage

Open magazines on a red background displaying pages with text, numbers, and several photos of group events, discussions, and people in a classroom or conference setting.
Business cards with red and white design, displaying the text 'Supporting Designers & Creatives in Rhode Island' and the logo 'DESIGN RI'.
A poster supporting designers and creatives in Rhode Island, featuring large blue letters spelling out 'D E S I G N', a red background with a white outlined 'X' symbol, and text on the right side that says 'Supporting Designers & Creatives in Rhode Island' with the 'Design Rhode Island' logo at the bottom.
An iPhone and a tablet on a light blue surface displaying social media pages related to DESIGNXRI, featuring red and black branding with messages about equity and community programs.