A row of eight cans of Anchor Hope sparkling wine with colorful labels, including mendo, pinot noir, chardonnay, riesling, gruner, sauv blanc, pinot gris, and rosé.
Neon sign that says "ANCHOR & HOPE" with an anchor symbol incorporated into the design, all in white against a black background.

Brand Redesign
Task:  
To elevate product differentiation & promote shop-ability, while creating cohesiveness between the core line of products.

Challenge:  
The previous packaging differed between cans and bottles. Both designs were limiting in product differentiation making it difficult for consumers to tell the difference between which varietal was was. Our challenge was to create a system that tied all core products together and made it easy for the consumer to shop.

Deliverables:  
Logo refinement | Brand Architecture | Packaging Design | Brand World | Shippers | Sell sheets | Printed Materials | Digital Assets

People holding cans of Anchor & Hope sparkling wine on the beach during sunset.
A bottle of pink-colored wine labeled 'Anchor Hope 2021 Pinot Gris' with a filled wine glass, pineapple, and papaya with black seeds on a pink background, surrounded by almonds and a honey dipper.
Three sheets of wine label packaging, featuring bottles of white wine and can of wine, with brand name 'Anchor & Hope', variety labels 'Sauvignon Blanc' and 'Chardonnay', and colorful abstract backgrounds.
A collection of colorful cards with the words 'Anchor Hope' and an anchor logo printed on them, scattered on a surface.
A can of Anchor & Hope rosé wine placed on a wooden table next to a blue book and a striped towel, with a basket of canned drinks in the background on a beach or outdoor setting.
A tall, silver aluminum can of Anchor Hope Sauvignon Blanc dry white wine with a label featuring black text and an illustration of an anchor. The label includes a description of the wine, a handwritten note saying 'with heart and hand,' and social media information.
Six bottles of wine from Anchor & Hope winery, including red, white, and rosé, arranged in a line on a beige background.